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March 5th 2014
Sochi Paralympic Games

Director, Henry-Alex Ruben from Smuggler, London made headlines with his real, grity & pitiless take on the Sochi Paralympic games. Sponsored by Samsung, Henry-Alex brings home the message that despite our problems...losing is the Paralympian's only real problem. The commercial was filmed in beautiful Banff National Park & Calgary, Alberta. Well done team!


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